Design Process

Snake skin is one of S/S 2014 biggest trends and we digital printing is a bitch that’s why it took so long for us to get started on this project. I had to do at least 10-15 samples just to get the print right!

February 14, 2013. Yep, Valentine’s Day. Makes you figure out that yes, I don’t have anything better to do that day but plan something that will materialize a year after! Haha. I’ve always wanted to work with Jake Ruiz, Nikki’s brother, because he is into streetwear and you need someone who comes from that background to provide legitimacy to your work! (Hahah whut) Both him and Nikki, are such passionate artists and I’ve always got their drift in terms of style and standards that’s why it was so easy working with them both! Safe to sat this is not the first of our collaborations!

It goes back and forth, from me to the printing place, just to get the right shade of the snake skin! Talk about tedious!

I’m one of those who obsess when I hear a certain word and every since I came across the word IRREVERENT it just resonated with me.

ff

Trying to figure out which design goes to what. Initially it would have been for my 3rd Anniversary Release and 5 designs could’ve made more impact as opposed to 3 but yeah, time constraints…

This is what I live for! Haha seeing the sketches turn into reality. It’s always amazing to actually have something materialize which was once just a tiny idea in your head!

The campaign I wanted to rally for behind this collection is about being headstrong you know. Just being unapologetic about your goals and wants in life. It’s never easy to be unique because most of the times people would like to pattern you into something you’re never going to fit the mold anyways, so I wish for everybody to be irreverent. Never allow anyone to tell you how it should be. Fuck them. That’s all. Haha

IRREVERENCE BTS

Everytime we have a Fifth Code shoot I always want to top myself from the previous one. I don’t like settling with the idea of for a mediocre shoot just because what’s the point? Hahah. People recognize effort when they see one and that’s just been my goal since day one, to really fully invest myself on any Fifth Code project. So this time around we shot in the good ol’ Enchanted Kingdom. It was quite ambitious on my part but I’m glad everybody was on board!

First Layout! That Rialto section in EK of course provided the best Main Street backdrop making it look like we were in some NY borough. Haha.

This is my 3rd shoot with Nikki for Fifth Code and we’ve been planning, conceptualizing this shoot for as long as I can remember! We were going back and forth with the pegs and all and we were just obsessed with the idea of doing a shoot in the theme park!

Finding Ralf Lagleva (twitter.com/ralfml) to do the video was such a last minute decision but looking back, it would’ve been such a waste if no one documented it! Hire him!!! He is so good. (And friendly, down to earth, etc etc. Hahah)

Literally every spot imaginable in EK we were able to shoot!

Though the crowd gathering and taking photos as well (IKR) made it all a bit harder. Haha but it’s all good!

People would really stop and stare, sometimes talk to us, asking us what this was about, some would even go up to the models and ask for photos…

It was an overall fun shoot and just really lucky all the models were game to do just about anything.

Long ass day of just taking photographs for these sweaters! Which by the way are for sale just in case you’re not focused on the clothes!!!

The day I was demoted into being a PA and was being handed tons of cameras just to take photos of these girls. Hahah fun!

I don’t know where to rank this shoot among all the 9 other shoots I’ve already done for Fifth Code but just to be fair this one was the most visually exciting to shoot. There was so much going on and it proved to be a challenge with a lot of factors to consider (crowd, transpo, food, etc.) but I don’t know I’ve always had fun with doing shoots. Marco, Carlos and Mike made it all easy by just being all around fun, no drama whatsoever. Haha we got there, did what we had to do and poof, easily one of them works we’re all proud of!

Hope you guys like it!

LOL

HEADS UP!

I remember just seeing all these palm printed canvasses just basically waiting to be noticed in this fabric store and I immediately bought a couple of yards with them not even knowing what to do. At first I thought it would be cool to have them as bags and upholstery for furniture but I also had one sample made for a cap just wanting to see how it would look.

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coverphoto

“The Good Life” 7th Collection

It’s been 6 months since we last came out with a new collection! 6 months that was left devoted to school as I’m already in my Junior year and things have gotten so hectic needless to say, BUT let’s forget about that and celebrate the fact that we’re back! Yep, Fifth Code’s still here after 2 years. It’s quite amazing to think that we have managed to stay relevant for another year. And this is with extreme gratitude to all magazine editors, stylists, artists and friends who helped the brand become where it’s at today.

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July 20 2012 1aa

2BU Fridays

I can’t begin to tell you how much of a reader I am of 2BU ever since I was younger. This section used to come out every Saturday and I would ask for the papers the moment I wake up in the morning only to head straight to this section. (Also, remember SUPER? Which eventually became SUPREME but finding another home in Philippine Star. Ahhh) Anyway, I have submitted countless articles for 2BU back in the day. I would get replies from the editor then Ms. Pam Pastor but nothing really fully materialized until fast forward 7 years after? Haha! I’m so lucky that I finally get to be a contributor albeit from time to time. I’m still stoked to see my name on this section.

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